Famous Websites Built on Webflow, Framer, Ghost and More
Real scan results for well known sites on Webflow, Framer, Ghost, Squarespace, Wix, HubSpot, Joomla and Substack.
Article Summary: Well known sites on modern builders include webflow.com, Lattice and Jasper on Webflow, framer.com on Framer, 404 Media and Platformer on Ghost, and HubSpot's blog on HubSpot CMS. Builders like Webflow and Framer don't publish template names, so most results confirm the platform rather than a theme.
- Webflow powers its own site plus Lattice and Jasper in our scan.
- Independent publications 404 Media and Platformer both run on Ghost, and Platformer uses Ghost's default theme, Source.
- HubSpot's blog runs on HubSpot's own CMS, and Joomla's site runs on Joomla.
- Builder sites rarely expose template names, so a scan confirms the platform rather than a theme.
WordPress and Shopify get most of the attention, but a growing number of companies build on newer platforms. We scanned well known sites to confirm which platforms they really use.
Scanned with Any Theme Detector on November 1, 2026. Sites change their themes, so run a fresh check for the latest result.
The sites we confirmed
| Website | Platform | Theme | Version | Type | Notable tech |
|---|---|---|---|---|---|
| 404media.co | Ghost | Not exposed | n/a | Not exposed | Plausible, Stripe, Google Fonts |
| blog.hubspot.com | HubSpot CMS | Not exposed | n/a | Not exposed | Google Tag Manager |
| framer.com | Framer | Not exposed | n/a | Not exposed | Google Tag Manager, Google Fonts |
| jasper.ai | Webflow | Not exposed | n/a | Not exposed | Google Tag Manager, HubSpot |
| joomla.org | Joomla | Joomla | n/a | Theme | Google Tag Manager, Google Fonts, Font Awesome |
| lattice.com | Webflow | Not exposed | n/a | Not exposed | Google Tag Manager, Segment |
| platformer.news | Ghost | Source | n/a | Theme | Stripe |
| squarespace.com | Squarespace | Not exposed | n/a | Not exposed | Google Tag Manager |
| substack.com | Substack | Not exposed | n/a | Not exposed | Google Fonts |
| webflow.com | Webflow | Not exposed | n/a | Not exposed | Google Tag Manager, reCAPTCHA, Google Fonts |
| wix.com | Wix | Not exposed | n/a | Not exposed | React |
Webflow
Webflow runs its own marketing site, and we also confirmed Lattice and Jasper, two software companies with design heavy marketing sites. Webflow appeals to teams who want designers to ship pages without waiting on developers, while keeping clean code and fast hosting.
Framer
Framer builds its own site with Framer, which makes sense for a tool that started as a prototyping app. Framer sites are known for scroll animations and polished interactions, and they load their assets from framerusercontent.com.
Ghost
Ghost has become the platform of choice for independent journalism. 404 Media, the reader funded technology publication, and Platformer, the newsletter about the tech industry, both run on Ghost. Platformer uses Source, Ghost's default theme, which shows how far a free theme can go when the writing is the product.
Squarespace, Wix, HubSpot, Joomla and Substack
Each of these companies runs its own site on its own product: Squarespace on Squarespace, Wix on Wix, HubSpot's blog on HubSpot CMS, Joomla on Joomla and Substack on Substack. It is a good sign when a platform trusts its own tools for its most important pages.
Why there are few theme names here
Builders like Webflow, Framer, Squarespace and Wix copy a template into each site and don't publish the template's name. So for these sites, a scan confirms the platform, frameworks and tools, but rarely a theme. Our guide to finding a Squarespace, Wix or Webflow template explains what you can still find out.
Design a site like this in FramerStart free. Partner link.How we ran this scan
We checked each home page with the same engine that powers the detector and only list sites where the platform was confirmed by more than one signal, such as generator tags, platform asset domains and page attributes. Sites change over time, so every row links to a live check.
Frequently asked questions
What famous websites use Webflow?
In our scan, webflow.com, Lattice and Jasper ran on Webflow.
Which publications use Ghost?
404 Media and Platformer both ran on Ghost when we scanned them, and Platformer used Ghost's default Source theme.
Does Framer use Framer for its own website?
Yes. framer.com ran on Framer in our scan.
Keep reading
BuildersHow to Find a Squarespace, Wix or Webflow TemplateSite builders don't publish template names. Here is what you can learn instead, and the fastest way to find a matching template.
WordPressFamous Websites Built With WordPress, and Their ThemesReal scan results for 20 famous WordPress sites, from NASA to Variety, with their themes, authors and hosting.
GuidesWhat CMS Is This Website Using? How to Check Any SiteThe fingerprints of every major CMS and site builder, in one table, plus how a CMS detector reads them for you.